Impact | Payarc Assist was adopted company-wide as the unified support identity, improving customer satisfaction through consistent, brand-aligned chatbot interactions. The initiative strengthened recognition of Payarc’s service quality and reliability as a competitive differentiator, while establishing a scalable foundation for future automation and partner-support programs.
Payarc Assist
brand development
Scope | Creation and implementation of Payarc Assist, a branded support framework designed to unify Payarc’s support experience under a single, recognizable identity. Assist has become a central pillar of our support ecosystem, extending across live chat, and customer-facing materials. I programmed and trained the Assist bot in Zendesk to reflect Payarc’s brand voice and tone, ensuring consistent, human-centered communication across all support touchpoints.
Deliverables
• Brand identity and naming architecture for Payarc Assist
• Tone of voice framework and chatbot script programming aligned with Payarc’s brand voice
• Full social media campaign introducing Payarc Assist as part of the Payarc ecosystem
• Cross-department enablement materials for support, marketing, and product teams
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