Deliverables
• Brand statement and tagline aligned with C-suite leadership
• Full brand guide outlining voice, tone, and communication principles
• Co-branding framework for partners and joint marketing
• Visual identity system including typography,
color palette, gradients, and iconography
• Templates for presentations, collateral, and digital assets
• Centralized asset library in Zendesk for
cross-team brand access
• Canva-based icon library and ready-to-use
design files for streamlined execution
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Impact | Established the strategic and creative foundation for Payarc’s identity. Enabled consistent communication across teams, strengthened partner-facing clarity, and equipped the company with a scalable system that supports product growth and reinforces the partner-first narrative.
Payarc
brand guide
Scope | Creation of a comprehensive brand guide establishing the visual and verbal foundations for Payarc’s refreshed identity. Defined how we co-brand with partners, how we communicate across channels, and how our design system reflects a customer- and partner-first value proposition. Introduced a clear brand hierarchy anchored by Payarc Assist, the solution that represents our support-driven ethos.
