Payarc
brandbook
Scope | Creation of Payarc’s comprehensive 64-page Brand Book designed to align the entire organization around a unified narrative, product understanding, and brand philosophy. Built as the foundation for employee onboarding, cross-team alignment, and consistent external representation. Combined company overview, product ecosystem, competitive landscape, and brand principles into one central strategic document. Due to proprietary content, only select pages are shown here. Full walk-through available upon request.
Deliverables
• Full 64-page Brand Book covering company story, values, and positioning
• Detailed product section outlining the full Payarc ecosystem and offerings
• Competitive landscape mapping and analysis
• Clear brand principles for communication, behavior, and decision-making
• Internal alignment framework for onboarding new employees
• Embedded links to Zendesk asset libraries and brand resources I built
• Cross-functional review and alignment across leadership and key stakeholders
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Impact | Established a single source of truth for the organization, strengthening internal clarity and accelerating onboarding. Equipped teams with a shared understanding of the company’s identity, market position, products, and value proposition. Improved cross-functional alignment, reduced inconsistency, and created a scalable foundation for future growth.
