Impact | Payarc TouchPay launched as a fully branded, market-ready Tap to Glass solution that reinforced Payarc’s commitment to modern, accessible payment technology. By aligning product naming, visual identity, and platform-specific requirements, the launch established TouchPay as a credible mobile payment offering within both the Apple and Google ecosystems.
Payarc TouchPay
Tap to glass product development
Scope | Led the end-to-end naming, creative direction, and go-to-market strategy for Payarc TouchPay, Payarc’s Tap to Glass mobile payment application. The initiative focused on translating complex payment technology into a simple, credible, and on-brand mobile experience that aligned with Payarc’s partner-first positioning. I oversaw product naming, brand integration, and launch strategy while ensuring compliance with Apple App Store and Google Play Store requirements.
Deliverables
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Product naming and positioning strategy for Payarc TouchPay
within Payarc’s broader brand architecture -
Creative direction and visual system for the TouchPay mobile experience
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App Store and Google Play Store listings, including compliant screenshots, descriptions, iconography, and metadata aligned with platform guidelines
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Go-to-market launch strategy in collaboration with product,
sales, and marketing teams -
Promotional launch video showcasing Tap to Glass functionality
and real-world use cases -
Internal enablement assets to support sales and partner education around TouchPay
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